Do you want to start producing games? But where do you begin? hyper-casual is a good choice. Let's explain why.
It's no secret that developing a game can be costly. Bringing on a good development team is only the beginning of your journey. Aside from the months (or even years) spent building a game, when you start focusing on marketing and continuous user acquisition efforts, the expenses and prices may quickly add up (before you've even made any money). Making it difficult for smaller development teams to enter the market.

Hyper-casual is altering all of that. These games are becoming a stepping stone for developers to begin their careers in the gaming business. There is no need for substantial initial investments. and, to give you a better understanding of how the hyper-casual genre might assist game developers in breaking into the professional world of gaming, we've compiled our top 5 arguments in this article.

Let's get this party started.

  • Hyper-casual games are easier to design and produce

Because of how basic hyper-casual games are, they're a much simpler alternative for any programmer making their first game. Every month, really tiny teams may build a big number of prototypes, testing mechanics and aesthetics to see how players react as part of the early stages of production.

This genre emphasizes simplicity, reducing production cycles to a couple of days. Rather of investing years on a large project with no assurance of success, hyper-casual games allow creators to swiftly iterate and assess a game's commercial potential early on.

Keep in mind that hyper-casual games require clear and straightforward mechanics.

Hyper-casual game creators should avoid making the gameplay overly difficult as a general rule. You should keep everything to a maximum of two mechanics. Your game must be basic from the start in order to be more accessible to a wider audience and easier to program.

  • They are cost-effective and budget-conscious

Hyper-casual games emphasize basic gameplay and short production cycles, resulting in lower budgets and more cost-effective outputs than other genres. Money might be an obstacle when developing a new game, but with hyper-casuals, that barrier is lifted.

You don't really require a large team.

This significantly cuts the costs. Hyper-casual games also bypass traditional advertising and its costly TV and radio advertisements. Social media and platforms such as Google and Facebook are not only less expensive, but they also give more data and precise targeting to a wider potential audience.

Online advertising is becoming more accessible.

The hyper-casual industry is primarily reliant on ad income. And it's becoming increasingly simple to put this up and improve your ads. Granted, Apple's recent iOS 14.5 upgrades have thrown a wrench in the works. However, there are tools and partners that specialize in this that can assist you.

As an extra plus, the creatives available on the internet and on social media are more easier to create, resulting in more efficient expenditure as marketing campaigns progress.

  • Because it's free to play, you're more likely to attract more players.

Downloading and playing hyper-casual games is almost always free. As a result, there is no cost barrier for new participants. They only have to go to their app store and download them.

More players means more data

Making your game free will attract more gamers who want to test it out. This results in a slew of advantages. For starters, there's experience. But there's also data. You want to acquire as much player data as possible when you're just starting out. This will educate you a lot about your players' habits, such as what they enjoy and don't like, when they quit a game, which adverts they're most likely to click on, and so on.

So making your game free and attracting more players provides you just that.

Doesn't means you won't make any money

Ads generate the majority of your revenues in hyper-casual games:

App Advertising : Advertisements that appear within the game itself.
Premium Payment Model
: For a charge, there are alternatives to eliminate advertisements from the game.
Cross-Promotion  : Ads for the game appear in other games.

A basic game's Cost Per Install (CPI) normally ranges between 0.1 and 0.3 dollar. The user's Lifetime Value (LTV) is then computed depending on how much money they are predicted to create for the game, which averages out to roughly 0.5-0.9 dollar.

For an individual user, this may appear to be a modest sum, but when multiplied by millions of downloads and millions of users, it soon adds up to enormous revenues. 

  • There has a broad market appeal

Every hyper-casual game may appeal to persons ranging in age from 6 to 66. Anyone who possesses a smartphone, whether they are little children, teens, or older individuals, is a prospective gamer.

The games are also snackable and easy to digest due to their simplistic gameplay. Hyper-casuals fill in the brief gaps of time when individuals have nothing better to do, whether they are waiting for the bus or wanting to unwind after a difficult meeting.

A heavy emphasis on simple design contributes to its widespread appeal. Hyper-casuals strive to make onboarding as easy as possible, exposing gamers to gameplay that they grasp right away without the need for a tutorial. Everything leads to gratifying goals and unambiguous victory criteria once you're in the game.

  • You can obtain millions of downloads if you work hard enough

Hyper-casual games are always at the top of app stores, even ahead of large applications like Facebook, TikTok, and Snapchat.

The visibility provided by millions of downloads and gamers is also highly appealing to prospective new partners interested in sharing the screen, making it easier to bring them in and expand your business.

Hyper-casual games designed to provide entertainment for players around the world every day.